THE VALUE OF INSIGHTS

According to Forrester Research by 2020 insights-driven business will be achieving revenues of $1.2T [up from $333B in 2015]

 An insights-driven business harnesses and applies data and analytics at every opportunity to differentiate its products and customer experiences.

This grow is at least eight times faster than global GDP. Using conservative estimates, Forrester forecast that these insights-driven public companies will grow 27% annually and the startups will grow 40%. [source]

 

 

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