Ad Buying Blockchain

– its about to be a thing

One of bitcoins greatest spin-offs [for those who didn’t invest early] was drawing the worlds attention to the Blockchain [a continuously growing list of records, called blocks, which are linked and secured using cryptography,  inherently resistant to modification of the data and typically managed by a peer-to-peer network].
In short “forced honesty” for a more collaborative world via a system that provides real-time, actual and transparent information that all can view [while protecting privacy behind megacode] and potentially a yet unharnessed game changer to the way people transact across the globe.
Little wonder Unilever, the world’s second-largest advertiser [+$9B in 2017], who see ‘innovation’ as the heart of their sustainable growth, have turned to the Blockchain for solutions to the current, very convoluted, programmatic digital ad landscape, which is riddled with discrepancies, redundancies, and other problems.
Unilever has appointed IBM iX, [IBM’s business strategy arm], to create a blockchain solution to simplify the digital advertising supply chain and provide more transparency – ultimately saving the business millions in redundant spends and building more trust via refining relevance of content + targeting.
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