by Michael Locke | May 23, 2018 | Creation Gear, Marketing
Value Proposition The confusion lingers… Let’s get it straight from the start. A Value Proposition [aka market message] is a succinct statement that a company uses to summarize the core benefits or promises of a specific product, service or offering, and why a...
by Michael Locke | May 22, 2018 | Brand, Creation Gear, Engagement Gear, Marketing, Not For Profit, Smartup
CONGRATULATIONS: To all who excelled in Australia’s Leading Awards for Design + Innovation Most especially… JURA, OZTENT and The Australian Himalayan Foundation who won one, two and three awards respectively across various categories of product, engineering,...
by Michael Locke | Apr 4, 2018 | Engagement Gear, Marketing
Ad Buying Blockchain – its about to be a thing One of bitcoins greatest spin-offs [for those who didn’t invest early] was drawing the worlds attention to the Blockchain [a continuously growing list of records, called blocks, which are linked and secured...
![BUSINESS MODEL CANVAS [BMC]](https://www.locke.com.au/wp-content/uploads/2018/04/Ideation_daria-nepriakhina-474036-unsplash-1080x675.png)
by Michael Locke | Apr 2, 2018 | Brand, Creation Gear, Growth Gear, Marketing, Strategy, Transaction Gear
THE BUSINESS MODEL CANVAS – the artistry of business innovation. A well structured and finely run business model canvassing [BMC] session is a beautiful thing to participate in. Delivering game-changing, dare we say disruptive, new ways for businesses to approach...
by Michael Locke | Mar 20, 2018 | Transaction Gear
A-Commerce While Facebook pump the success and growth of M-Commerce [sales conversions on mobile] up by over 80% in some case against conventional e-commerce, a watch-out for 2018 will be a-commerce seeing greater sophistication and automation in sales [on + offline]...
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