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ideas to build upon

THE MARKETING MIX – may it rest in peace.

THE MARKETING MIX – may it rest in peace.

The good old ‘Marketing Mix’ [4P’s + all its iterations] represents a brilliant concept ..for a bygone age! Celebrating its 65th anniversary in 2018, we look at how the Mix has transitioned over this period and why this stolid, stagnate and siloed approach offers little to boards, business owners and marketers in today’s ever iterating. [Est 5 minute read]
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THE SIX GEAR MARKETING MODEL

THE SIX GEAR MARKETING MODEL

Designed to deliver real marketing + grow true value.. The Six Gear Marketing Model™ represents a quarter century of work to help businesses understand how and where marketing delivers true, accountable consistent value in today's fractious, frantic, constant Beta world. [Est 7 minute read]
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Creative Commons Licence

Know Your Rights: Understanding CC Licences

Know Your Rights: Understanding CC LicencesLicence Licence conditions Author can: generally retain copyright grant a non- exclusive licence enter into other publishing agreements archive in an institutional repository, subject archive or personal website User can: quote and cite in research … Continue readingKnow Your Rights: Understanding CC Licences

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