bLOCK[E]
ideas to build upon ⊕
Great brands win great recognition – congratulations to ….
Two clients win Deloitte's Technology Fast 50 Awards.
BRAND PURPOSE 2019 – The Bloodying of The Waters
‘Brand Purpose’ is a beautiful strategic advantage which has been misconstrued, misused, mystified, bent over and done four ways, by those that find profit in hype, seek impact in a new role, or simply have no idea. Let’s raise the bar in 2019.
[Est 6 minute read]
EMOTION DRIVES MEMORY
The latest neuroscientific research from the BBC determines how brands can best achieve powerful and long-term memory creation with emotive content. [Est 2.7 minute read]
. . think beyond
. . t h i n k b e y o n d - unfortunately not as funny as it may sound.
Don’t drive your brand into the weeds of complacency and regret...
The APPLIED MODEL – A new model for higher education – DOWNLOAD full paper.
A new model of education for a new era. Download the full white paper here. [Est 50 minute read]
BRAND | MARKETING LEXICON #2: Value Proposition
A Value Proposition is a distinctive and persuasive market message relating to a specific product or service, it is not a pervasive brand purpose or promise.
[Est 2.5 minute read]
AD BUYING BLOCKCHAIN – its about to be a thing
Blockchain - collaborative, forced honesty with the potential to clean up digital advertising discrepancies.
BUSINESS MODEL CANVAS [BMC]
A SIMPLE TOOL TO DESIGN TRANSFORMATIONAL CHANGE. Since 2008 the Business Model Canvas has become an important and powerful tool for rapidly drafting completely new ways a business can engage with and grow from its market. [Est 1.5 minutes]
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Know Your Rights: Understanding CC Licences
Know Your Rights: Understanding CC LicencesLicence Licence conditions Author can: generally retain copyright grant a non- exclusive licence enter into other publishing agreements archive in an institutional repository, subject archive or personal website User can: quote and cite in research … Continue readingKnow Your Rights: Understanding CC Licences
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