Verbal Identity is a customised communications strategy that guides and defines how a brand tells its story in a consistently compelling way.
It’s a key behavioral tool, employing language and writing tactics to guide everyone in an organisation on how they help author a brand, and create emotional connections with employees, customers and stakeholders alike.
It uses language to express ideas and bring strategic thinking to life – from conveying personality through a distinct brand voice, to ensuring clear and consistent messaging throughout all key brand touchpoints.
Also know as: Verbal Strategy [source]
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