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Great brands win great recognition – congratulations to ….

Great brands win great recognition – congratulations to ….

by Michael Locke | Nov 27, 2019 | Brand, Creation Gear, Smartup, Strategy

A HUGE Congratulations To Independent Reserve and HIVERY two brilliant brands, we are proud to have helped develop, who are both winners in Deloitte’s Technology Fast 50 Awards....
BRAND PURPOSE 2019  – The Bloodying of The Waters

BRAND PURPOSE 2019 – The Bloodying of The Waters

by Michael Locke | Jan 18, 2019 | Brand, Marketing, Not For Profit, Strategy

Brand Purpose [aka Purpose Driven Branding] – a bashed and bastardised promise of brilliance Brand Purpose is a beautiful thing. It is rare, it is deep, it is real, it stands for something, it champions change, and it never wavers. In short, it is a “brand”...
EMOTION DRIVES MEMORY

EMOTION DRIVES MEMORY

by Michael Locke | Nov 19, 2018 | Brand, Engagement Gear, Marketing, Not For Profit, Strategy

EMOTION DRIVES MEMORY: Brands Can ‘Ride’ Memory Moments.   …and now to the BBC Real science underpinning effective brand storytelling proves that ‘emotional peaks’ are crucial to content memorability. The Science of Memory report, a global research piece,...
. . think      beyond

. . think beyond

by Michael Locke | Oct 16, 2018 | Brand, Creation Gear, Engagement Gear, Evolution Gear, Growth Gear, Knowledge Gear, Marketing, Not For Profit, Smartup, Strategy, Transaction Gear, Uncategorized, UNLOCKE

. . t h i n k   b e y o n d   unfortunately, not as funny as it may sound  Don’t drive your brand into the weeds of complacency and regret, when some smart simple thinking is all that’s required… Hi there, If you have any questions relating to this blog article...
CONGRATULATIONS – friends, family, clients and all the WINNERS in Australia’s leading awards for design + innovation…

CONGRATULATIONS – friends, family, clients and all the WINNERS in Australia’s leading awards for design + innovation…

by Michael Locke | May 22, 2018 | Brand, Creation Gear, Engagement Gear, Marketing, Not For Profit, Smartup

CONGRATULATIONS: To all who excelled in Australia’s Leading Awards for Design + Innovation Most especially… JURA, OZTENT and The Australian Himalayan Foundation who won one, two and three awards respectively across various categories of product, engineering,...
BUSINESS MODEL CANVAS [BMC]

BUSINESS MODEL CANVAS [BMC]

by Michael Locke | Apr 2, 2018 | Brand, Creation Gear, Growth Gear, Marketing, Strategy, Transaction Gear

THE BUSINESS MODEL CANVAS – the artistry of business innovation. A well structured and finely run business model canvassing [BMC] session is a beautiful thing to participate in.  Delivering game-changing, dare we say disruptive, new ways for businesses to approach...
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  • Great brands win great recognition – congratulations to ….
  • BRAND PURPOSE 2019 – The Bloodying of The Waters
  • EMOTION DRIVES MEMORY
  • . . think beyond
  • The APPLIED MODEL – A new model for higher education – DOWNLOAD full paper.

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