by Michael Locke | Mar 20, 2018 | Creation Gear, Engagement Gear, Evolution Gear, Growth Gear, Knowledge Gear, Marketing, Smartup, Strategy, Transaction Gear
SIX GEAR MARKETING MODEL™ – real marketing + its real value SIX GEAR MARKETING MODEL – a strategic play for an ever iterating game. Designed to operate in a fluid, constant Beta world, the SIX GEAR MARKETING MODEL™ represents a new lens with which to view and measure...
by Michael Locke | Jan 20, 2018 | Creation Gear, Strategy
Ideation Tip #1: Zero Draft A simple play to blow away the blockages @ project design phase A 10-minute brainstorm for one Used a lot by writers as focused mindlessness The Zero Draft is an ideation technique that can help with framing up a project or nutting out...
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