Marketing is not the most active social site, nor an ad selling an idea, that everybody will want
..there is no ‘field of dreams’.
Marketing is a human-centric process,
its single, end goal is to optimise an organisation’s likelihood of success.
True marketing isn’t pretty, it’s powerful.
It directs decisions, builds brands and drives organisations forward
– it is far more powerful than the product, service or cause it supports.
Is your marketing driving optimal success for your organisation?
A New Model for a Fluid World
Our world is in a state of constant Beta ..dynamic, agile, fluid.
Organisations need to adapt to ambiguity, combat (or create) disruption and be forever ‘on’.
In this frantic world, the conventional marketing models have lost relevance.
That is why we created the SIX GEAR MARKETING MODEL™.
A comprehensive yet simple approach to marketing, designed to help management navigate the flux, focus on what needs to be fixed and galvanise business on its journey to success.
The SIX GEAR MARKETING MODEL™
Consists of six distinct gears:
With all gears working in unison to drive business and build brands – in a strategic and manageable manner. The business is as fast, powerful as its weakest gear.