Brand Profile

BMX | Mountain Bikes that redefine fast-as-hell, with a long legacy of racing and winning, yet never taking themselves too seriously.

[A Cycling Sports Group Brand]

Service Provided

Strategy | Marketing | Brand Refinement

UNLOCKE™ research | Workshop facilitation | Business modeling | Market revision, positioning & alignment | Brand reinvigoration | Messaging & voice | Go-to-market planning.

“LOCKE’s process combined with a real comprehension of sales, marketing and business means that LOCKE pty ltd has helped us crystallise the offering and value of each of our global brands in the Australian market and provided an approach for each to grow share and profitability.” 

Martin Shaw

General Manager , CSG Australia