Brand Profile | Challenge

Today ACULARO creates advanced business management models that bring together diverse groups and people to achieve common goals.  However, not too long ago it was a new corporate brand for a company which had faltered in the market.  As such the new management team wanted to ensure that they were not just adding new coat of paint to an old business, but building a potent, progressive and human new brand able to meet and beat the challenges it confronted.  As such the structure that underpinned it and the architecture required to facilitate future growth had to be bullet proof and achieved within a very tight timeframe.

Industry Sector[s]

B2B | Enterprise | Technology | Business Management | Management Consulting

Services Provided



Through our research + analysis work we created and facilitated a brand discovery | ideation session with senior management to build a purpose driven brand underpinned with distinctive brand pillars and proposition.  These were supported with clear brand messaging, authentic proof points and a fresh inspiring tone of voice, all of which guided the visual development of the brands logo and related collateral.  [All of which was completed in a fortnight.]


 “The speed, depth and intellect LOCKE brought to this task were amazing. Their processes and facilitation ability helped us clearly define a very strong, meaningful company brand that we had been struggling to articulate concisely. Now ACULARO has a distinctive brand that matches our offering, built on a vision that everyone understands and supports. Further, as more people join our team, it is a brand everyone can contribute to and continue to advance, in a controlled and manageable manner.”

Sarah Duncan, Chief Executive Officer, Acularo Australia Pty Ltd