Brand Profile

Leading cycle brand in performance and innovation – forever on the quest to create the perfect ride.

Service Provided

Strategy | Marketing | Brand Refinement

UNLOCKE™ research | Workshop facilitation | Business modeling | Market revision, positioning & alignment | Brand reinvigoration | Messaging & voice | Go-to-market planning.

Brand realignment and engagement strategy as part of brand reignition project for
Cycling Sports Group.

Cannondale