Brand Profile
An initiative created on behalf of ARCA and Australia’s leading credit reporting and providing organisations, such as Equifax, Westpac, NAB, Toyota Finance, etc.
Service Provided
Project + Stakeholder management overseeing implementation of Consumer research | Concept creation & testing | Customer journey mapping | Marketing communications + engagement | Post engagement analysis | Evolution & expansion of offering. Brand creation + management.
“LOCKE worked with often divergent and conflicting stakeholder groups to define a brand and strategy that they could prove appealed to the vast majority of all Australians, and especially those core markets often unobtainable by the banks and others the credit industry.