“LOCKE worked with often divergent and conflicting stakeholder groups to define a brand and strategy that they could prove appealed to the vast majority of all Australians, and especially those core markets often unobtainable by the banks and others the credit industry.  

A brand and strategy that represents over $4Bill in saving to the nation.

With a relentless customer centric focus, combined with a drive for more  exacting, innovative, research approaches, Michael translated highly complex legislation into simple appealing information and a high-trust, authentic brand.

A brand and strategy which was rewarded by ASIC for being ‘the most effective and significant contribution  to improving the financial literacy of Australians in 2014’.”