Brand Profile

One of the leading global suppliers of bicycles and accessories, with a portfolio of market-leading brands.

Service Provided

UNLOCKE™ research | Workshop facilitation | Business modeling | Market revision, positioning & alignment | Brand reinvigoration | Messaging & voice | Go-to-market planning.

The UNLOCKE process combined with a real comprehension of sales, marketing and business means that LOCKE pty ltd has helped us crystallise the offering and value of each brand in the market and provided an approach for each to grow share and profitability.” 

Martin Shaw

General Manager, CSG Australia