Brand Profile | Challenge
World leading appliance brand renowned for its credentials in innovation, technology, and design. At the time of joining the group, the brand was virtually unknown in Australia and the SEA region.
B2B | B2C | Retail | Appliances
Marketing Strategy + Activation | Brand Management | Marketing Communications
The development of integrated marketing engagement strategies which helped doubled business growth year-on-year and increased market [value] share by 40% in less than five years, increasing unprompted brand awareness from 0 to 80% across the period.
Transformed the company’s media profile from unknown, to one that achieved millions of dollars of unpaid media coverage [averaging one article per day] across the year [950% more coverage than its closest competitor].
“I have enjoyed working with you enormously and I know that you have been a significant help in making Dyson Australia so successful.
James Dyson, Owner + Founder, Dyson Ltd