Australia’s largest privately owned dry-cleaning group, Lawrence has a desire to become the go-to brand in dry cleaning at a national level.
The business recognised that to achieve this a significant review of its brand, positioning and marketing approaches were required.
Marketing | Brand | Strategy
UNLOCKE™ research – franchisee, customer, supplier + competitor | Workshop facilitation | Brand purpose, architecture + creation | Value proposition | Messaging | Authentic proofs | Tone of voice | Visualisation.
Strategic analysis + recommendations | Market/competitive positioning | Go-to-market planning | Staff mentoring | Ongoing counsel.